Every business owner knows that they need to market and advertise their business to succeed. But finding ways to do that with limited funds can be difficult. This list should help.
By utilizing these inexpensive marketing strategies, you should be able to find ways to market your business well enough to generate enough sales to try other methods later. Or you could always get a business loan to cover your marketing needs if you want faster results.
Let’s get started.
Build An Email List
Depending on the type of business that you have, the importance of building and marketing to your customer database cannot be overstated. In fact there’s a popular saying among marketers that “The money is in the list.”
First, you need to establish a program to obtain the emails. Secondly, you need to set up a system to communicate offers, specials, coupons, or helpful relationship-building content for your customers.
Getting repeat business is always easier and much more cost-effective than acquiring a new customer or client.
Post Great Content On Your Blog
A blog isn’t effective for every business model. But it’s an asset that you should be using to the fullest if it allows you to capture leads, build relationships and position yourself as an expert in your field. It is a great, inexpensive marketing option. Be sure to regularly schedule posts that meet the interests and needs of your audience.
Establish A Google My Business Account
If your target market is local, a Google My Business account will help your company show up higher in a Google local search for your products and services. Make certain that you are listed on Google maps and Google+ as well.
Depending on the type of business you have attend networking events, join a networking group like BNI or attend Chamber of commerce meetings to meet more prospects. Here is a helpful article on the subject: How to make the most of business networking events.
Become A Sponsor
Sponsoring a team or a contest can be a relatively inexpensive way to market your business. Having your business name on a banner or community event can be great exposure in your community.
Guest Post On Popular Blogs In Your Niche
Guest posting can give you exposure to a whole new audience. It also positions you as an authority in your field. And it should generate traffic to your business or website.
Stay Active on Social Media
If you aren’t active on social media in today’s business world, it’s almost like your business doesn’t exist. Social media is an opportunity to build a following and communicate with them easily and consistently. This type of marketing wouldn’t require a business loan for marketing your company either. Your only investment is time.
Leave Thoughtful Comments on Other Blogs
Look for blogs related to your industry and leave thoughtful comments on them. This gives you the ability to gain a following from their visitors and you may even develop a mutually beneficial referral relationship with the blog owner.
Create Profiles On Review and Directory Sites
Make sure to create profiles on these sites. It gives you the opportunity to present your company image in a positive way, including contact information, a brief business description, pictures and links to your website.
A couple words of caution here. Always be sure that your NAP (name, address and phone number) are an exact match on every profile. Also, once you have a presence on those sites, it’s important to monitor and manage any feedback you receive on them.
Offer Free Products or Promotions
Offering a free ebook or other digital product on your website. This is a great way to add prospects to your email list and your sales and marketing funnel.
Take Advantage of AdWords Promotions
Google and Facebook often offer promotions to try out their paid advertising programs. Try them out. Paid traffic to your business is a great way to build your business if you are able to come up with effective ads that convert.
If you get a decent ROI, you can consider taking out a working capital loan from us here at Mulligan Funding. That will give you the funds to hire someone to manage your campaign and ramp it up making even more profit.
Create Unique Business Cards
Depending on the type of business you have, it’s important to pass out to your customers and to aid your networking efforts. You can easily create hundreds of attractive business cards for a very low cost.
Online Webinars And Classes
Depending on the product or service you offer, it may be valuable to hold webinars or host free classes to let consumers know how you can help them. An example would be a company like Home Depot showing the public how to build a wooden fence with the materials that they have available at their stores.
Provide Free Information to Consumers
Customers always want free things, even if it’s just information. Share insightful information about your industry either online or in person and people will appreciate it.
Again, we’re back to the concept of providing free information that has value to your target market, not just continually marketing your products to them. Relationship building and recognizing you as an authority and trusted source is the goal.
Create Topic-Centric Groups
Facebook or LinkedIn groups are valuable to join, but you can also create a topical group yourself. Focus the group on a topic or theme that doesn’t directly promote your business but gives you the opportunity to highlight your knowledge and skill.
One example would be a marketer starting a group called “Marketing Tips for Dentists”.
When You Need Money For Your Business
You’ve just read 15 ways to promote your business inexpensively. But not everything you need to grow your business will be inexpensive will it?
Some marketing and advertising strategies require a significant amount of capital to implement. And there are numerous other needs for working capital that small businesses have aside from marketing.
Mulligan Funding, has provided more than $100 million in business funding to over 50,000 business owners since 2008.
No matter what size working capital loan you need, or what you need it for, we can help. Call Mulligan Funding at 855-326-3564 to discuss your financing options today!
The information shared is intended to be used for informational purposes only and you should independently research and verify.
Note: Prior to January 23, 2020, Mulligan Funding operated solely as a direct lender, originating all of its own loans and Merchant Cash Advance contracts. From that date onwards, the majority of funding offered by Mulligan Funding will be by Loans originated by FinWise Bank, a Utah-chartered Bank, pursuant to a Loan Program conducted jointly by Mulligan Funding and FinWise Bank.