In the past, small and mid-sized businesses that tried competing with enterprises found themselves on the outside looking in. After all, the “big boys” have huge budgets, and don’t need to worry if they can afford marketing. Talk about an unfair advantage!
However, thanks to the Internet things have dramatically changed, and now it’s certainly possible to afford marketing on a shoestring budget. Here are 5 tips to keep in mind:
Post videos to highlight your products, services, or key aspects of your business. For example, if you pride yourself on quality or speed, a video is a great way to share this information. More advice on creating videos is available from this helpful SmallBusinessComputing.com article.
Use your blog to provide relevant information to your marketplace. Yes, it’s fine to occasionally promote your products and services. But remember: your blog isn’t a commercial! It’s a vehicle for you to reach out and provide your prospects and customers with interesting and valuable content.
Create case studies that highlight one or more problems that a customer was able to solve thanks to your solution. If possible, note quantitative results (e.g. “reduced calls to the help desk by 65%”). It’s also beneficial to add a quote from your customer. Choose one that really speaks to prospects, and makes a lasting, favorable impression.
Create reports, ebooks, and other documents (these are called “collateral” or “assets” in marketing lingo), which your target market can download and share with their professional and personal network. Again, as with your blog, it’s vital to provide information that your audience will find relevant and useful.
Use your social media platforms -- such as Facebook, Twitter and Linkedin -- to engage your target market, and drive them to your website or “assets” (see #4).
How to Afford Marketing that is Beyond Your Budget
While any of these 5 tips can help you easily afford marketing -- especially since some of them are free! -- there are going to be situations where you need to “spend money to make money.” For example, your competitors may be trying to poach your customers and attract your prospects through aggressive marketing campaigns. Obviously, you can’t afford to stand by and let that happen, because your business’s survival depends on it!
Fortunately, you can turn to Mulligan Funding and get rapid access to the working capital you need. Since 2008, our experts have helped numerous small and mid-sized businesses across the country afford marketing, and we’d be honored to serve your needs as well.
We require only 48 hours to review your 1-page application, and we’ll provide you with a clear picture of how much you can borrow, and what the costs will be. If you’re happy with the numbers, we’ll have the funds in your account in a matter of days.
What’s more, you aren’t obligated to use the funds just for marketing. You can use them any way that you wish. For example, you may decide to use 75% to cover marketing costs, and 25% to help upgrade your computer systems or offset the costs of hiring a new employee. The power is yours and so is the choice. It’s your business after all, and we respect that!
Contact us today for your free, no-obligation consultation.