4 Great Digital Marketing Tools to Grow Your Business

Business Resources - 3 Min Read

Having an online presence is critical for any business. If your business isn’t online, then it could be argued that you’re really not in business yet… 

Setting up a simple website with basic information is a better digital marketing strategy than having nothing at all. But having an optimized lead generating website is far more profitable. And using Social Media as an alternative or supplemental strategy for establishing an online presence can greatly multiply your efforts.  

The good news is that it’s never too late to put your business online and dive into the world of marketing. If you’re new to the game, there are plenty of digital small business marketing tools to help you get started and grow your business as large as you want to.

Although most of these marketing tools aren’t very costly, the combined expenses can add up.  And you may find yourself needing a bit more business working capital to take advantage of these growth opportunities. In that case, Mulligan Funding is here to help you.


Most of us watch some sort of YouTube videos on a consistent basis. YouTube is full of digital marketing ads and videos that go viral on social media. It’s a great way to get your message out to the masses. And if one of your videos goes viral it could result in a ton of sales and branding for your company.


VidIQ YouTube is a marketing tool that gives business owners insight as to how a particular video got so many unique views. You may see a competitor’s video received over one million views, and Vid IQ YouTube can let you in on the secret to how that happened so you can optimize your digital marketing videos as well.

You can use Vid IQ YouTube for free, but you’ll be limited in the amount of tracking you can do. Vid IQ YouTube is a valuable marketing tool that allows you to analyze and optimize your video marketing efforts.

Google Analytics Custom Dashboard

Monitoring your own website is important so you know what areas you could improve in. A Google Analytics Custom Dashboard is a digital marketing tool that allows you to customize reports to see exactly what you need.

With just a couple clicks of the mouse, you’ll be able to see some great insight and numbers regarding your website, including conversion rates, number of visits, types of traffic, session duration and more.

Keyword Keg

Choosing the best Keywords to promote the products and services that you provide is vital for the success of digital marketing in business today. Keyword Keg provides you with search volume and other metrics so you can focus on the keywords people are actually searching for.

Your main goal in marketing is to get your business found and recognized, and Keyword Keg can help you with that. The monthly pricing plans are quite reasonable.


Another component to boost your marketing efforts is understanding how your competitors are being successful. SimilarWeb is a digital marketing tool to help you with exactly that. You can get some insight into any website to see their sources of traffic and discover what marketing strategies they are using.

You may or may not choose to incorporate those strategies into your marketing plan, but at least you won’t feel like you are missing something. Knowing your competitors’ strategies is important, so the importance of investing in a tool like SimilarWeb shouldn’t be underestimated.

Mulligan Funding wants to help you grow your business! Since 2008, we’ve provided over $100 million in funding to more than 50,000 business owners just like you. We understand that it’s difficult to generate enough sales revenue to deal with seasonal slow downs or unexpected repairs or expenses so we are here to help.

Whether you need business working capital to invest in marketing tools or any other aspect of your business, be sure to contact us

Call Mulligan Funding at 855-326-3564 to discuss your financing options today!

The information shared is intended to be used for informational purposes only and you should independently research and verify.

Note: Prior to January 23, 2020, Mulligan Funding operated solely as a direct lender, originating all of its own loans and Merchant Cash Advance contracts. From that date onwards, the majority of funding offered by Mulligan Funding will be by Loans originated by FinWise Bank, a Utah-chartered Bank, pursuant to a Loan Program conducted jointly by Mulligan Funding and FinWise Bank.